While there is no perfect color that will lead to higher conversion rates, running A/B tests on different colors is an easy way to optimize your designs. In order to convert, your call to action buttons needs to stand out from the rest of your design. It’s a matter of what color evokes the energy and personality of your brand.īest practices for your call to action colors This means there’s no single “right” color to choose.
In other words, your customers gauge whether a color fits your brand personality. People also tend to judge a color based on how appropriate they feel it is for a particular brand. The Color Emotion Guide from the Logo Company is often cited as a general guide : While color interpretation is highly dependent upon personal experiences, certain generalizations can be made about the psychology of color. When you’re deciding on a color scheme for your email or landing page, it’s important to consider the connotations of that color.
In fact, Healthtech company Carelogger found that just changing their CTA button color increased conversions by 34%.Ĭolor impacts how we interpret information. CTA buttons are powerful marketing tools. Readers skim emails and landing pages, so having an obvious place to click gets them to the next step of their journey faster. Click To TweetĪ call to action or CTA is a specific direction for your reader. Your email's call to action is the driving force behind your entire campaign. But which color converts best? Let’s take a closer look at how brands choose the best button colors for their emails and landing pages. You want readers to take a step forward in their buyer journey- whether you’re asking them to register for an event, make a purchase or read more of your content.Ĭolor is one of the most significant elements in making your CTA button noticeable. Your email’s call to action is the driving force behind your entire campaign. Originally published on December 21, 2020. Best practices for your call to action colors.
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